Monday, March 28, 2011

GET IN FIT, NOW.



Dear Lions,

We are closing in on the next expedition. Alastair has suggested that we need to get into shape through serious training. So here goes:

Train physically and morally.

Physically I suggest that you start by doing some exercise every day. It needs to be exercises that tire. I have started by doing some bends, press-ups and stretching each morning. Matthew would do well to resend the exercise guide that he distributed last year. I shall talk to him. Get out on the bike. Do some uphill work.....

Another idea concerns the matter of diet. I am sure we will find the way to eat a little bit healthier between now and May. In this period at least, less liquor, grease and fluffy buns and much more fruit and veg.

So what can one do on the “moral” front? (you know how the Romans used to say: mens sana in corpore sano). Well, I suggest you take a topic and go for it. Such as being more optimistic and positive? In reality, every problem presents an opportunity. It may not be obvious, initially but if you look carefully through the cracks, there is – more often than not – a chance to do something better. Perhaps, by helping someone else have a more positive take on life. For the Lions never leave a friend behind...
This is a trait that we can put to good use in many ways: for example, smartening up the way we treat our customers / clients so that they come to see that we are interested in their individual needs.

You might think all this comes very late with barely six weeks to go. It’s never too late to improve. Now, on your bike!

Diego Barroso, our Marketing Correspondant, with Fergus's help...